In the 3rd verse of Shri Nityanandastakam, Shrila Vrindavan das Thakhur writes that Nitai is nikhila-jagad-ishtam, the object of devotion for the entire universe. This is a very promising name of Nitai as far as our glorious Nitai Vayulekhan Mission is concerned. We are not trying to provide the fallen souls a new Ishta (Lord) to worship. Nitai is already the Ishta of the entire universe, that is, each and everyone of us belongs to Nitai. He is our eternal Lord. We are simply trying to make ourselves and others realize that He is the one who is truly worthy of our devotion. He is not only the Ishta of all Gaudiya Vaishnavs but He is also the Supreme Deity for all living entities. This phrase should be a great source of motivation for all Nitaipracharaks. We must not take rest till the time the entire universe awakens and recognizes who its real Lord is.
Worthless disciple of Shrila Nitaipreshthji,